I’m pleased to share this interview with Danielle Raymond, owner of Bloomington-based wedding floral design business For the Beauty Floral! Danielle has designed stunning floral arrangements for weddings and events all across Indiana, and I’ve been fortunate enough to work with her twice. She created a beautiful, simple bouquet for Haley and Alex’s intimate wedding and designed all the floral décor for Rose and Kelby’s colorful wedding day. On both occasions, I was so impressed by her work! I knew I had to hear more about her business and spread the word about it to my clients.
Interview with Danielle of For the Beauty Floral
How long have you been in business?
For the Beauty Floral has been officially in business since 2019 (right before the pandemic hit—oof!).
How many weddings have you worked on?
In those four years, we’ve been part of around 100 weddings!
What are your top tips for finding a wedding florist?
First, decide how important flowers are to you. Are they among the top three things that excite you most about your wedding (aside from marrying the love of your life)? Or are they further down the priority list? That decision will help guide many of your vendor choices, not just your florist.
Next, while budget is a prime factor, I encourage you to find a florist whose style reflects yours. If the work the vendor has displayed on their website and social media aligns with your vision, get in touch! But don’t expect a florist to pivot to your style if their past work is wildly different just because the price is right.
Lastly, book someone you trust! That goes for all your wedding vendors, but florals are an incredibly visual party of your day. It’s crucial to ensure that the person creating them understands your vision.
Which areas that need flowers do most couples overlook?
I love flowers everywhere, so “need” is a relative term. The short answer is that flowers can go wherever YOU want them! Many clients don’t consider including flowers on their cake displays or near their guestbooks, but small touches like those are effective at drawing guests in and making the whole day feel more special. Plus, not every florist can add them last minute on the wedding day—if you want them, include them in your proposal! Another funny one that clients tend to forget is a boutonnière for the groom.
Do you create sample arrangements? Is there an additional fee for this?
We can create sample arrangements upon request. However, there is a fee based on seasonal pricing and which arrangements are requested. It usually ranges anywhere from $275-$500.
Will you work with a couple’s cake designer and photographer to provide extra flowers, if needed? Is there an additional fee for this?
We always include blooms for the photographer to use in detail shots and flat-lays for no additional fee. Cake flowers represent an additional cost ranging from $15-$60, depending on how many blooms you’d like to add. We’re typically in touch with cake designers before the wedding day to ensure we have what’s needed to complete the vision.
What are your favorite floral trends?
My answer to this question changes so frequently! I’m always a fan of color, particularly palettes that include interesting greens or unusual combinations. Arrangements with lots of texture also have my heart.
Will you preserve bouquets after the wedding? If not, can you recommend someone who does?
For the Beauty Floral doesn’t offer preservation. However, there are a few great businesses we’ve referred our clients to in the past! Pressed Petals by Rach and As She Creates are lovely to collaborate with and produce incredible work.
I’m so grateful I had the opportunity to chat with Danielle about her business! Her work with flowers speaks for itself, and I look forward to collaborating with her again. Head here to inquire with her about booking floral design services for your Indiana wedding! And if you’re in the market for a wedding photographer who loves authentically capturing your day, you can reach out to me!
Photography: Mika LH
Floral Design: For the Beauty Floral